How Right-Wing Meme to Resistance Icon: This Remarkable Evolution of the Amphibian

This revolution isn't televised, though it may feature webbed feet and protruding eyes.

It also might feature the horn of a unicorn or the plumage of a chicken.

While rallies opposing the leadership continue in American cities, protesters are utilizing the vibe of a neighborhood dress-up party. They've provided salsa lessons, distributed snacks, and ridden unicycles, as police observe.

Mixing humour and political action – a tactic experts call "tactical frivolity" – is not new. However, it has emerged as a signature characteristic of protests in the United States in the current era, adopted by both left and right.

One particular emblem has proven to be especially powerful – the frog. It started when video footage of a confrontation between a man in a frog suit and immigration enforcement agents in the city of Portland, spread online. From there, it proliferated to protests across the country.

"There's a lot at play with that humble frog costume," states LM Bogad, who teaches at UC Davis and a Guggenheim Fellow who focuses on performance art.

The Path From a Cartoon Frog to the Streets of Portland

It's hard to examine demonstrations and amphibians without addressing Pepe, a web comic frog co-opted by far-right groups throughout an election cycle.

Initially, when the character first took off on the internet, people used it to express certain emotions. Subsequently, its use evolved to express backing for a candidate, even one notable meme endorsed by that figure himself, depicting Pepe with recognizable attire and hairstyle.

Pepe was also depicted in certain internet forums in offensive ways, portrayed as a historical dictator. Users exchanged "unique frog images" and set up cryptocurrency using its likeness. His catchphrase, "that feels good", was used a coded signal.

Yet its beginnings were not so controversial.

Matt Furie, the illustrator, has been vocal about his unhappiness for how the image has been used. His creation was meant as simply an apolitical figure in his comic world.

This character first appeared in an online comic in 2005 – non-political and best known for a quirky behavior. In 'Feels Good Man', which follows the creator's attempt to take back of his creation, he stated his drawing was inspired by his experiences with companions.

When he began, Mr Furie experimented with sharing his art to the nascent social web, where other users began to copy, alter, and reinterpret his character. As its popularity grew into the more extreme corners of the internet, the creator tried to disavow the frog, including ending its life in a final panel.

However, its legacy continued.

"It shows the lack of control over symbols," says Prof Bogad. "They transform and be repurposed."

Until recently, the popularity of Pepe resulted in frogs were predominantly linked to conservative politics. A transformation occurred recently, when an incident between an activist dressed in an inflatable frog costume and an immigration officer in Portland, Oregon captured global attention.

The event followed a decision to deploy the National Guard to the city, which was called "a warzone". Protesters began to congregate on a single block, near an immigration enforcement facility.

Emotions ran high and an agent deployed a chemical agent at a protester, targeting the air intake fan of the puffy frog costume.

The individual, the man in the costume, quipped, stating he had tasted "spicier tamales". However, the video went viral.

Mr Todd's attire fit right in for Portland, renowned for its eccentric vibe and activist demonstrations that delight in the absurd – public yoga, retro fitness classes, and nude cycling groups. The city's unofficial motto is "Embrace the Strange."

The frog even played a role in a lawsuit between the administration and the city, which claimed the use of troops was unlawful.

Although the court ruled in October that the administration was within its rights to send personnel, a dissenting judge wrote, noting in her opinion demonstrators' "known tendency for using unusual attire while voicing dissent."

"Some might view the court's opinion, which accepts the description of Portland as a battlefield, as simply ridiculous," Judge Susan Graber stated. "However, this ruling goes beyond absurdity."

The action was stopped legally just a month later, and personnel withdrew from the area.

However, by that time, the frog had become a significant anti-administration symbol for the left.

This symbol was seen across the country at anti-authoritarian protests last autumn. There were frogs – along with other creatures – in major US cities. They were in small towns and big international cities like Tokyo and London.

The inflatable suit was sold out on online retailers, and rose in price.

Mastering the Visual Story

What brings Pepe and the protest frog – is the relationship between the silly, innocent image and a deeper political meaning. Experts call this "tactical frivolity."

This approach relies on what the professor terms the "irresistible image" – usually humorous, it's a "appealing and non-threatening" act that calls attention to a message without needing explicitly stating them. This is the unusual prop you wear, or the symbol you share.

Mr Bogad is both an expert on this topic and a veteran practitioner. He authored a book on the subject, and led seminars around the world.

"One can look back to the Middle Ages – when people are dominated, absurd humor is used to speak the truth indirectly and still have a layer of protection."

The idea of such tactics is multi-faceted, he explains.

As activists confront the state, a silly costume {takes control of|seizes|influences

Kristin Flores
Kristin Flores

A passionate poker strategist with over a decade of experience in competitive tournaments and coaching.